And it worked: Woodman says that app still had “roughly eight million monthly active users” despite having been essentially abandoned by the company.
In fact, that was the strategy with the original Quik app, which let users mash together photos and videos from their camera roll without requiring the use of a GoPro. And by gearing the app at a wider audience, not just GoPro users, he thinks there’s great opportunity to be had. Woodman sees the new Quik app as something of a culmination of a yearslong effort at GoPro to diversify away from hardware that started around 20. Customers who already pay for GoPro’s Plus subscription service (which includes unlimited cloud storage, live-streaming functionality, and camera replacement) will get Quik’s features for free. GoPro is charging $1.99 per month or $9.99 per year for those features, though the basic camera connection and control side the app will remain free to use for people who don’t want to pay for the new stuff.
It also has a few other features like a video editing suite (including a speed adjustment tool), themes and filters, and unlimited original quality cloud backup of everything posted to the mural feed. The auto-editing feature will live on in the new app, which launches on iOS and Android today. Camera control, video editing, and a private social media-style feed all in one place
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